Next Beauty and Home opened in intu Milton Keynes today, let's take a look...
Now that the store is open, customers can expect to find brands including Armani Beauty, Bare Minerals, Benefit, Clarins, Clinique, Estee Lauder, GHD, Lancome, MAC, Origins, Too Faced, Urban Decay and YSL as well as a range of premium beauty services.
Next currently sells over 250 beauty brands on next.co.uk and say they recognised the opportunity to develop an extensive premium Beauty business after a successful online collaboration of Fabled by Marie Claire, which launched Beauty on next.co.uk in October 2018. Fabled by Marie Claire was then acquired by Next in July 2019.
The aim of the new store is to create a "premium retail environment" for Beauty, to complement the offer Next already carries through its Online Beauty business.
Alongside this NEXT’s well loved Home and Lingerie collections will be available within the new stores which will further expand the lifestyle offer available to the local Next customer.
Take a look at the brand new store below:
