Businesses everywhere are rushing to take advantage of AI. Especially after the launch of ChatGPT, the race to use AI in marketing and business communications has rapidly picked up pace.
While it makes the process easier and quicker, it does not necessarily make it better. Yes, AI can be beneficial when used in certain business operations, such as automating workflows, optimising processes, using virtual assistance in customer service, and data analysis. But the advantage of using AI in other vital areas like marketing is questionable. Furthermore, there is a thin line between ethical and unethical when it comes to the capabilities of AI, and it may not be very long before it starts altering the human experience. Which is why your business might be better off without AI. Here’s how.
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Risk To Business Reputation
It takes years to build a good reputation. And just one mistake to ruin it. Although accurate on most occasions, AI is not always foolproof. It is known to make mistakes in coding and programming that can prove detrimental to your online business presence, specifically your website and e-commerce store. Moreover, rectifying these errors can cost you a lot of money, leading to financial and reputational loss.
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Security Risks
Businesses that use AI in essential operations are more vulnerable to cyberattacks and security breaches. It is because AI systems can give cybercriminals direct access to sensitive information and leave the company open to phishing and malware attacks in the absence of robust cybersecurity. Moreover, using AI chatbots and software like ChatGPT can also lead to unintentional data leaks that can have serious consequences for the business. It is why many big companies like Samsung recently banned ChatGPT after workers unwittingly leaked sensitive information while trying to use the AI tool to fix a problem with one of their source codes.
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Lack Of The Human Experience
Although most AI tools are programmed to sound/act/react like a human, the technology is nowhere close to mastering that skill. When businesses rely entirely on AI chatbots and writing tools for communicating with existing and potential customers, they risk sounding too robotic and emotionless. It can turn away many people who prefer interacting with a human on the other side of the screen, resulting in the loss of the customer and potential business.
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Absence Of Adequate Regulations
As AI technology is still in its infancy, currently there are not enough universal regulations to help keep it in check and prevent its misuse. There is a high risk of leaks and breaches due to unsecured cross-border interactions and transactions that can cost businesses a serious loss of money and reputation.
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Lack of Creativity
No matter how advanced AI technology gets, it will probably never match human creativity. No matter their precision and intelligence, AI technology is strictly restricted by algorithms, patterns, and rules to exhibit the kind of creativity humans are capable of. Businesses that care about quality over quantity and are conscious about standing out from the crowd with their ingenuity cannot solely rely on AI for their vital business operations and communications.
Along with its many boons, AI also comes with a sack full of flaws. And while businesses may be able to save time and costs by utilising AI in some of their processes, it may not always prove beneficial or practical in other vital areas. Companies must exercise caution when incorporating AI and weigh all its pros and cons before using it in every business area or risk losing everything they’ve built.
To find out more about technology and how to use it effectively for business, visit Biztech, the official business and technology forum of Milton Keynes.
