Marks and Spencer have announced a new festive product which has gone viral on social media.
'Santa's YumNut' provides a festive twist on a cross between a doughnut and an iconic Marks and Spencer 'Yum Yum'.
The company has launched the new product today and promises "delicious flaky pastry layers and a sweet Santa’s belt topping".
Customers can find them located at the in-store bakery section of stores across Milton Keynes.
The launch of the new product has got a huge amount of attention on social media, especially around the name of the product.
Some users have suggested that the product name has suggestive connotations.
Launching the product on Twitter, M&S tweeted: "Who wants a bite of Santa’s Yumnut?".
The name 'Yumnut' has also been trademarked by the supermarket.