Milton Keynes mortgage brokers are being urged not to miss out as the housing market recovers from the coronavirus pandemic.
With the local housing market bouncing back significantly in the last 2 months, Milton Keynes-based online marketing experts Insite Web are urging mortgage brokers to make sure they don’t miss out on new customers and sort out their mortgage lead generation strategy.
With lenders reintroducing products to the market, and a 136% increase in people wanting to buy a home in Milton Keynes according to property website Rightmove, this should be boom time for local mortgage brokers. However, without a way to capture leads, some brokers may be missing out on this boom in potential customers.
Many brokers fall back on buying leads from external lead generation companies, but this is not without drawbacks. Bought leads can be inconsistent in quality, as well as expensive. In addition there is also the risk that the information is outdated. Ideally leads need to be acted on quickly for the greatest chance of conversion.
Finally, less reputable lead generation may be selling leads to more than just you. The alternative, that is generation your own leads, can seem labour-intensive, and it can seem a waste of personnel to ask professional mortgage brokers to find leads. However, there is an alternative that allows you to generate your own qualified leads, tailored to the needs of your company, without tying up staff hours. It could even save you money. That alternative is generating your own qualified leads online.
Paul Carmen, MD of Insite Web, said ‘We see a lot of mortgage brokers who may have great looking websites, but they simply don’t know how to use them to generate leads.’ Rather than just using your website as a ‘shop window’ to showcase your service, Paul advises that you should be developing content that filters out potential timewasters, and captures only the details of those website visitors who are most likely to turn into genuine customers
But it’s not just websites. Paul continued ‘We also see brokers who aren’t harnessing the power of their social media profiles or are wasting money on ill-thought out pay per click ad campaigns. When used properly these are channels that should be working for you and making you money”.
If you’re a mortgage broker who is looking for ways of finding new leads here are 5 quick tips to help you succeed.
- Carry out a site audit. Checking that you site is performing well in search engine rankings is the first step to success. If no-one finds you, no-one will contact you.
- Overhaul your content. Use your content as lead magnets to capture details. If you’re only interested in first-time buyers for example, develop a guide to buying your first home for people to download.
- Be more social. Make sure your using your social profiles to do more than just post news and think about where your customers will be and develop customer champions. If you’re interested in business customers do more on LinkedIn.
- Be careful with PPC. Make sure you do your research, pay-per-click advertising is a great way to target a particular demographic, but if you don’t know what you are doing you can throw away a lot of money.
- Plan your emails. Develop a thoughtful email strategy that doesn’t just send out emails randomly or offer newsletters, and don’t send the same emails to everyone. Be selective, targeted and provide useful content via your email strategy.
