KFC have suspended the use of the famous 'Finger Lickin' Good' slogan for the time being due to the coronavirus pandemic.
The company has shared images on social media today showing the slogan blurred out from billboards and chicken boxes.
Explaining their thoughts, Catherine Tan-Gillespie, global chief marketing officer at KFC, said: "We find ourselves in a unique situation - having an iconic slogan that doesn't quite fit in the current environment."
"While we are pausing the use of It's Finger Lickin' Good, rest assured the food craved by so many people around the world isn't changing one bit."
Kate Wall, head of advertising at KFC UK and Ireland, added: "People often say that it's the second movie that's hardest to get right. The follow-up, the next step. And we are facing the same conundrum at the moment."
"How do you follow a slogan that's lasted for 64 years and is as iconic as ours?"
"Well, we know we can do it with a little help from our friends. And you'll be hearing more from us on this soon."
KFC stores across Milton Keynes closed during the lockdown but have since re-opened for eat in, drive thru and take-away.
