The chocolate bar has been one of the most controversial staple Christmas items in the UK for many years and now, the Celebrations tubs are being trialled without them.
Many households across the UK have a marmite-type relationship with the coconutty chocolate bar Bounty.
This year, in collaboration with Tesco, Mars Wrigley have created Celebration tubs WITHOUT bountys.
Apparently, 39% of consumers want the coconut-flavoured treats banished for good.
Emily Owen, Mars Wrigley's Head of Celebrations Festive Cheer said: "Christmas is the time for giving – but it seems this year, the British public are keen for us to take away…Bounty.
"Last year, we gave customers the opportunity to return their unwanted Bounty chocolates.
"Now, off the back of public demand, we're trialling taking them out of the tub altogether. You don't know what you've got until it's gone! And to those loyal (and secret) Bounty lovers out there, there's still a chance they'll make a return after the trial."
Additional Mars, Snickers, Milkyway, Galaxy and Maltesers, will be in the tub to take their place.
Celebrations senior brand manager Emily Owen said: "You don't know what you've got until it's gone. And to those loyal - and secret - Bounty lovers out there, there's still a chance they'll make a return after the trial."
The trial is being rolling out across 40 Tesco Christmas Market locations.
