Supporters asked to vote for their favourite design.
After 20 years of football in Milton Keynes, MK Dons are revealing three new crest designs to supporters as the club looks to evolve its club identity ahead of the 25/26 season.
Following initial consultation with the MK Dons Supporters' Board it became apparent there was a clear desire for an evolution of the club's identity, from the crest on the team’s kits to the branding around Stadium MK and across all digital platforms.
Now, after extensive work behind the scenes, the club will offer season ticket holders (including Club Red, Club Gold, Club Platinum, and Club Black hospitality seasonal members) and business stakeholders the chance to have their say in helping to choose the new club crest.
Supporters will have until midnight on Thursday 20th February to vote on the landmark badge design.
“When the new ownership group acquired the club last summer, one of the many things we wanted to learn more about was the club's identity and branding,” said Neil Hart, Group CEO.
“This started with informal conversations among staff before the possibility of a brand evolution was brought to the MK Dons Supporters’ Board last month. Their reaction was one of unanimous enthusiasm, as we look to celebrate the past 20 years of football in Milton Keynes while also paving the way for a new era at the football club – this feels like an important milestone in the club's history and an opportunity for us all to review our brand identity.
“As we continue to be focused on improving every aspect of our football club we want our supporters to be at the heart of any important decision making affecting the club. So, take your time, review the designs and let us have your feedback. We can assure supporters we will only evolve the club's brand and identity with the full support of our loyal fan base and key partners."
The club is urging all eligible supporters to vote and participate in the process, saying it's the hope of everyone at Stadium MK that they enter the 25/26 season with a club crest they are all proud of and that reflects the shared ambitions for the future of Milton Keynes Dons.
