A Milton Keynes woman has beaten hundreds of applicants to land the role of Aldi’s Official Beer Taster.
Earlier this year, supermarket giants Aldi launched a nationwide search to find an 'official beer taster' and Emma Budd, aged 27 from Milton Keynes, beat hundreds of applicants.
Emma, who is a Service Manager for the NHS, explained to the supermarket in her application that she ‘loves beer’ and has tried locally brewed tipples in 51 countries including Antigua, Mykonos, and St Lucia.
Emma said: “I still feel a little shocked. It’s exciting to be part of something I really enjoy and have a passion for. I have a lot of experience in tasting beer due to travelling around the world whilst working on a cruise ship; searching out local products was one on my favourite things to do.
“I hope my breadth of knowledge and taste buds can help guide next year’s range. My friends and family are thrilled for me, and I feel so lucky to be given this opportunity.”
The Pint-loving NHS Service Manager will help guide the supermarket bosses in key decision making ahead of the store's next range.
Julie Ashfield, Managing Director of Buying at Aldi UK, says: “We are always striving to make Aldi’s beer selection bigger and better each year, but ultimately, it’s the opinion of our customers we value most.
“That’s why we’re excited to have Emma as our Official Beer Taster, to share her insights on the new range which will help guide next year’s selection. I’m sure our buying team will find Emma’s review very helpful for new range development.”
