Finn Tapp and Paige Turley have shown their support for Willen Hospice, with Finn revealing that his loved ones have been cared for there in the past.
Finn, from Milton Keynes, and Paige, from Scotland, won the reality show Love Island earlier this year.
They have since generated a collective social media following of over three million people, and have decided to use their influence to support a well-known local charity.
Willen Hospice has to raise £9 a minute to continue providing free end of life care for patients both living at home and in the hospice.
Finn and Paige recorded a video message to show their support which has since been shared on social media. Finn said: "I thought I'd make you all aware of a hospice that is very close to my heart.
"I've had family, loved ones, cared for there in the past, and I just wanted to raise awareness of the struggle that they are in at the minute. Obviously, with the current climate, all fundraising has come to a stop. Any help that I can get them would be massively appreciated."
Paige then added: "Please show them a bit of love, whether that's by a wristband or a mug, or just sharing this message."
Viewers were then told they can either donate by visiting Willen Hospice's website, or by texting 'LOVE' to 70460 to donate £10.