Intu have confirmed that Next have signed a deal to take on the former Debenhams store at intu Milton Keynes.
It follows an MKFM exclusive story last week where we reported that a new Next Beauty store was expected to replace the former Debenhams unit.
The store will open with a Beauty, Home and Women’s fashion lifestyle offer within the centre on an opening date to be confirmed.
This will allow Next to extend it’s fast growing premium beauty offer from online only into bricks and mortar.
The UK health and beauty market is set to grow by 8.8% by 2024 according to Global Data when it will be worth an extra £2 billion.
The deal between intu and Next is welcome news as intu Milton Keynes sees most of its retailers open and shoppers return with confidence, following the partially closed period due to COVID-19.
Shelley Peppard, general manager at intu Milton Keynes said: “We are delighted to make this announcement today and show that intu Milton Keynes continues to be a destination that brands want to invest in."
"This new partnership shows how important flagship destinations are to the future of retail. We are very impressed with NEXT’s ambition for its new concept."
“There are many positive movements in retail and confidence within the industry that will see further announcements and good news for our shoppers.”
Further details about the new store from Next can be expected soon.