This week the name KONY is all over facebook and twitter and posters have been appearing all over Milton Keynes - so what's the campaign all about?
Some of the world's top artists take to Twitter and Facebook to support 'Kony 2012,' a video that aims to make Joseph Kony a widespread name to raise support for his arrest and set a precedent for international justice. Emeli Sande, La Toya Jackson and people across MK have spread the message of the film and campaign.
Filmmaker Jason Russell, alongside his toddler son Gavin, tell the story of a boy named Jacob in the powerful 30 minute viral video. When they met 10 years ago in Uganda, Africa, Jacob was "running for his life, due to Joseph Kony, leader of the African rebel group L.R.A. -- Lord's Resistance Army.
Jacob shares his thoughts and life experiences in the film, created by an organization called Invisible Children. Afraid of being abducted by the African rebels and witnessing his own brother's murder at their hands, he has been on the run for most of his life.
Supporters can sign a pledge, purchase a bracelet and action kit or sign up for Tri to donate a few dollars a month to join the army of peace at Kony2012.com.
The campaigners want supporters to stage their own guerrilla war on April 20th 2012, but instead of being armed with weapons, they will be armed with sticker and posters in what would have to be one of the most diverse political campaigns ever seen.
Although some say the video has exaggerated Kony's crimes, it is without doubt that he should be brought to justice.
Watch the video here then leave us your comments - will you be supporting the campaign?